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Buying wholesale TVs for another EU market: what to check

Five checks before you order TVs for a different EU country.

Many TV models are sold across the European Union, but not every unit is ready for every country. If you buy televisions for resale in an EU market other than the one they were made for, check these points before you order.

1. Tuner and broadcast standard

Digital terrestrial, satellite and cable TV use the DVB-T2, DVB-S2 and DVB-C standards, but the codecs, channel lists and pay-TV modules (CI+) used in each country can differ. Check that the tuner supports the standards in use in the destination country, especially for terrestrial reception.

2. Power plug

Most EU countries use Type C and Type F (Schuko) plugs, but not all of them: Italy also uses Type L, while Ireland, Malta and Cyprus use Type G. The cable supplied must match the destination market.

3. Language of menus, instructions and safety information

Since 13 December 2024, the General Product Safety Regulation (EU) 2023/988 requires products to come with clear instructions and safety information in a language easily understood by consumers, as determined by the Member State where they are sold. Check the menu languages too and, where relevant, the remote control or keyboard layout.

4. EU energy label

The energy label for electronic displays, including TVs, is harmonised across the EU: since 1 March 2021 it uses the A–G scale, with one class for SDR content and a separate class for HDR content. The QR code links to the EPREL database. Dealers must display the label visibly, including in online sales.

5. WEEE registration and marking

Under Directive 2012/19/EU, whoever places electrical equipment from another country on the market of a Member State is generally treated as the producer there and must register with that country's WEEE register. For producers covered by Article 3(1)(f)(iv) of Directive 2012/19/EU, established in one Member State and selling electrical equipment by distance communication directly to end users in another Member State where they are not established, Article 17(2) requires the appointment of an authorised representative in that destination Member State. This obligation is distinct from the option provided in Article 17(1) for the producers covered by that paragraph. Check which role and national obligations apply to the specific transaction. Products must carry the crossed-out wheeled bin symbol.

What to include in your request

  • Destination country and sales channel (store, e-commerce, supermarket chain flyer)
  • Brands or price segment, screen sizes and quantities per size
  • Tuner, plug and language requirements, if already known
  • Packaging and documentation needs

Then send your request through the contact form or see the wholesale televisions page.

Frequently asked questions

Is the energy label the same in every EU country?

Yes. The label for TVs and other electronic displays is the same across the EU and contains no country-specific text. The product information sheet can be consulted in the EPREL database.

Can a TV made for one EU country be resold in another?

Often yes, provided it meets the requirements of the destination country: a compatible tuner, the right plug, instructions and safety information in the required language, and WEEE registration of the business that places it on that market.

Does Tradevia supply TVs for several EU markets?

Yes. Each offer is prepared according to the destination market you indicate: state the country and the sales channel in your first request.

Official sources